Welcome to My Page
I’m Franco Estrada
I’m a passionate sports enthusiast and a firm believer in the power of sport to shape lives, cultures, and communities. Since I was a kid, I’ve been fascinated by how sports reflect and influence society — from diversity and gender equity to social progress and global unity.
Sports operations
ndividual and small group sessions that are designed to work every major muscle group, plus cardio training.
Event coordination
Whether you’re suffering from chronic condition or just looking to achieve peak performance, I can point you to experts who can help.
EXPERIENCES
Exercise is only one facet of a healthy lifestyle. I’ll help you make good choices when you eat so you can have more energy throughout the day.
Social & digital media
Sport law
ndividual and small group sessions that are designed to work every major muscle group, plus cardio training.
“I learned so much from Shayna. My excuses were stopping me from sticking to a healthy eating plan and workout schedule. I’ve been consistent with my new regimen ever since.”
— Katrina K.
FEATURED ON
About Me
I was born and raised in Puerto Rico, a small island where sports aren’t just a pastime — they’re a way of life. Whether it was baseball, boxing, basketball, or golf, I grew up immersed in the rhythms of sports culture, and through them, I found my voice and identity.
After moving to Dallas, Texas, I pursued my undergraduate degree in Sport Management at the University of Texas at Austin — graduating with honors. Beyond the classroom, I gained hands-on experience in areas such as:
Now, I’m continuing my journey as a Master’s student in Sport Management at UT Austin. I’m driven to keep learning, exploring, and contributing meaningfully to the sports world, always guided by a deep commitment to inclusion, growth, and innovation in the field.
Let’s Connect
Want to collaborate, ask a question, or learn more about my work? Feel free to reach out:
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